The problem with binge drinking in college isn't the fact that it's a forbidden fruit and so teens engage in the behavior out of rebellion.  It's the fact that it has become so part and parcel of youth culture that to refuse it is to in a sense deny your youth.  Resisting the urge to engage in heavy drinking and partying is impossible if we don't change our conception of alcohol.  It is cool to drink, just as it was cool to smoke pre-1970's.  Although both are bad for our health, alcohol seems to fly under our health radar.  We must change as a society the way we view alcohol.  We must change our perception of it as a cool, fun, and attractive substance that is connected to confidence, popularity, and self-esteem.  This is one of the most significant elements of the problem with binge drinking on college campuses.  It is the fundamental definition of what it means to drink that needs to be changed so that teens perception of the substance when entering college will guide them towards logic and moderation, rather than excess and recklessness.  

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